Privacy Policy

Effective date: October 1, 2026

Rio Body Wax Auburn (“we,” “us,” or “our”) operates the website riobodywaxauburn.com. This page explains what information we collect, how we use it, and your rights. If you have questions, contact us at info@riobodywaxauburn.com.

Information We Collect

We collect information in these ways:

• Contact form submissions: When you fill out our contact form, we receive your name, email address, phone number, and message. This information is stored in our Google Forms account and used only to respond to your inquiry.
• Booking information: Booking happens on Booker’s own website (go.booker.com, powered by MINDBODY), not on this site. Your appointment details and anything you enter while booking are handled by Booker under Booker’s privacy policy, not this one.
• Usage data (Google): We use the Google tag, which runs Google Analytics (GA4) and Google Ads conversion measurement. It records things like the pages you visit, time on site, device and browser type, general location, and whether a visit led to a click through to book. See Google’s Privacy Policy.
• Usage data (Meta): We use the Meta pixel (Facebook and Instagram) to record page visits, button clicks, and booking-intent events, such as clicking through to book. Meta uses this to measure our ads and to help decide who sees them. See Meta’s Privacy Policy.

How We Use Your Information

• To respond to contact form messages and appointment inquiries
• To understand website traffic and improve our site
• To measure whether our Google and Meta ads lead to visits and bookings, and to show our ads to people who have visited our site
• We don’t sell your personal information for money. We do share website activity with Google and Meta for ad measurement and targeting, which some state privacy laws may treat as a “sale” or “sharing” of personal information. You can opt out of this anytime (see Cookies below).

Cookies

Our website uses cookies and similar technologies from Google (Analytics and Google Ads) and Meta (the Meta pixel). They record visits and booking-intent clicks so we can measure and improve our advertising. They aren’t needed for the site to work.

Your choices. For most visitors, including most visitors in the United States, these cookies are on by default. You can opt out anytime by selecting Privacy Choices at the bottom of any page and choosing Opt out. Your choice is saved in your browser, so you’ll need to choose again if you clear your browser data or switch browsers or devices.

Global Privacy Control. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the sale or sharing of your personal information. Google advertising cookies and the Meta pixel are turned off, unless you’ve chosen Accept on this site. Google Analytics stays on unless you also choose Opt out.

Visitors in the European Economic Area, the United Kingdom, and Switzerland. Google Analytics and Google advertising cookies stay off until you choose Accept. Visitors whose browser is set to a European time zone also see a consent banner, and that choice controls the Meta pixel too. You can change your choice anytime from Privacy Choices.

Visitors in California. Google Analytics and Google advertising cookies stay off until you choose Accept. Visitors whose browser is set to US Pacific time also see a consent banner, and that choice controls the Meta pixel too. You can change your choice anytime from Privacy Choices.

You can also block or delete cookies in your browser settings; the site will still work. Google offers a Google Analytics opt-out browser add-on.

Third-Party Services

Our website links to or embeds services operated by third parties, including:

• Google Analytics and Google Ads: Website measurement and ad conversion measurement through the Google tag. Google Privacy Policy and how Google uses cookies in advertising
• Meta pixel: Ad measurement and targeting for Facebook and Instagram ads. Meta Privacy Policy
• Google Maps: Map embeds on our contact and homepage use Google’s services. Google Privacy Policy
• Booker (MINDBODY): Online appointment booking on go.booker.com. MINDBODY Privacy Policy
• Google Forms: Contact form submissions. Google Privacy Policy

We are not responsible for the privacy practices of these third parties.

Data Retention

Contact form responses are retained in Google Forms for a reasonable period and deleted when no longer needed. Google Analytics data is retained per our Google Analytics settings. Data collected by Google Ads and the Meta pixel is retained by Google and Meta under their own policies, linked above.

Your Rights

You may request that we delete contact form responses containing your personal information at any time by emailing info@riobodywaxauburn.com. We will respond within 30 days.

Children’s Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children.

Governing Law

This policy is governed by the laws of the State of Alabama.

Changes to This Policy

We may update this policy occasionally. The effective date at the top of this page will reflect any changes. Continued use of the site after an update constitutes acceptance of the revised policy.

Contact Us

Questions about this privacy policy? Reach us at:

• Email: info@riobodywaxauburn.com
• Phone: (334) 209-0306
• Address: 125 1st Street, Ste B, Auburn, AL 36830